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152.333 New Venture Project (15 credits)
This course studies the process of initiating and managing a new venture. The course includes opportunity identification and assessment processes for new ventures; comprehensive business planning including data collection and analysis; strategy formulation and results forecasting; integration of concepts and techniques relevant to new ventures. Integrated plans for launching new products and services by existing businesses are also considered.
General Prerequisite: At least 45 credits from 200 level
There are no offerings currently available for this course
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