COVID-19 update: All of New Zealand is now at Orange. More information.
BackProgrammes and courses
- Programmes and courses
- Search for a programme
- Search for a course
- All programmes
- Student Information Books
- Short courses
- Semester and examination dates
- Academic progress monitoring
- 2022 Programme guides
- Why choose Massey?
- Academic Advice
- Planning your study
156.232 Consumer Behaviour (15 credits)
A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.
|2022||Semester One full semester||Internal||Auckland Campus|
|2022||Semester One full semester||Distance|
|2022||Semester One full semester||Internal||Manawatu Campus|
Page authorised by Director, Student Administration