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156.232 Consumer Behaviour (15 credits)
A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative behaviourist approaches.
Requirements 
Offerings
| Year | Semester | Mode | Location |
|---|---|---|---|
| 2022 | Semester One full semester | Internal | Auckland Campus |
| 2022 | Semester One full semester | Distance | |
| 2022 | Semester One full semester | Internal | Manawatu Campus |