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156.237 Marketing Communication and Advertising (15 credits)
A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design.
|2022||Semester Two full semester||Internal||Auckland Campus|
|2022||Semester Two full semester||Distance|
|2022||Semester Two full semester||Internal||Manawatu Campus|
|2022||Semester Two full semester||Internal||Wellington Campus|
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