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156.340 Customer Intelligence (15 credits)
This course teaches methods to convert organisations’ large data sets about customers, competitors, channel partners and their own activities into information for improved marketing decision making.
Requirements 
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Prerequisite(s):
156.233
General Prerequisite: At least 45 credits from 200 level.
Offerings
| Year | Semester | Mode | Location |
|---|---|---|---|
| 2022 | Semester Two full semester | Distance |