222.215 Brand Communication (15 credits)

In this studio course students will learn history and methods particular to practices of brand positioning and marketing communication. Students will apply fundamentals of brand strategy to the process of differentiating branded offerings through design.

Note(s): Brand Communication combines brand theory and practical application of a brand. An existing brand is analysed via an in-depth case study, establishing how and what it visually communicates to its targeted audiences. This is followed by a 'live' scenario where produce brand communications are designed following a client brief.

Requirements

• Prerequisite(s): 75 credits at 100 level from College of Creative Arts or 75 credits at 100 level including 115.116 or 115.104

Offerings

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