Programme list > Bachelor of Sport Management

Bachelor of Sport Management


Turn your passion for sport into something more

Gain the business, communication and management skills that you will need to join the exciting world of sport management.

  • Level

  • Undergraduate, NZQF Level 7
  • Campus

  • Auckland
  • Distance learning

  • Available
  • Credits

  • 360
  • Duration

  • 3 year(s) full-time. Available part-time.
  • International

  • Available for international students studying in NZ or via distance learning

Note: This programme may have an on-campus or in-person requirement and therefore requires that students submit a current My Vaccine Pass on enrolment.

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry including:

  • facilitating participation in sport
  • controlling the production of sport-associated goods and services
  • overseeing sport venues and facilities
  • the strategic development of local, regional and national sport organisations
  • managing sporting events
  • sport sponsorship and marketing.

Gain a wide range of skills

You’ll develop both your theoretical knowledge and applied management skills. The wide range of courses on offer gives you an understanding of sport in its social, cultural and organisational contexts. You’ll also strengthen your communication, interpersonal and negotiation skills.

Our sport management programme will give you a solid grounding in:

  • social, cultural and international foundations of sport
  • strategic sport management, leadership, operations, venue and event management and governance
  • ethics, diversity and inclusion
  • marketing, media and communication
  • finance, accounting and economics of sport
  • legislation and policies impacting sport
  • business aspects of sport.

Real world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. These experiences will help you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from passionate lecturers who have in-depth academic knowledge of sport management and extensive practical experience. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.


  • The 2020 Student Experience Survey results for this programme found that 92% of students on this programme highlighted that they had an excellent “entire educational experience”, 85% believed assessment tasks challenged students to learn, and 88% highlighted that the programme had given them “confidence to learn independently”.
  • Between 2018 and 2021 the average number of students enrolled in the programme was 121 (headcount). In the 2020 academic year 72% of students in the first year of this programme continued within the programme and across the whole programme 89% of courses were successfully completed.

Careers and further study


Massey University’s Bachelor of Sport Management will equip you for a challenging and rewarding career, both in New Zealand and internationally. You will gain business and management knowledge within the sport context that will be excellent preparation for a career in all areas of the growing sport management industry.

The types of organisations you could work for include:

  • regional, national and international sport organisations
  • regional sport trusts
  • community sport
  • private or commercial sport entities
  • sport marketing and sponsorship
  • sport media, communications and technologies
  • local and regional councils
  • sport facilities and venues
  • sport events, both nationally and internationally.

Further study

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are fraiendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

Entry requirements

University admission

All students must meet university entrance requirements to be admitted to the University.

Programme admission


There are no specific entry requirements for this programme, outside of university admission regulations.  

English language requirements

To study this programme you must meet Massey University's English language standards.


English and mathematics are desirable school subjects.

Prior learning, credit and exemptions

For information on prior learning, exemptions and transfer of credit or other questions:

If you do not have the entry requirements

English language and foundation courses

If you need help with your English language skills before you start university, we have courses and qualifications that may help.

Summer School

If you need to do a course before you start your programme, there may be options for you in Summer School.

Courses and planning

Credit summary

360 credits

  • Compulsory core courses – 300 credits
  • Electives – 60 credits
  • 200 hours of approved field experience, practical work and associated reports

Ensure that overall, you have:

  • Not more than 150 credits at 100 level, including no more than 45 credits of 100-level electives
  • At least 15 credits of electives at 200 level or above
  • At least 90 credits at 300 level

You could replace electives with a recognised minor

Courses for this programme

Core courses

300 credits
114330 Equity and Diversity in the Workplace 15
115111 Communication Theory and Practice 15
115114 Finance Fundamentals 15
115116 Introduction to Marketing 15
152133 Sport Facility Management 15
152236 Sport Business 15
152237 Sport Event Management 15
152238 Professional Development for the Sport Industry 15
152252 Project Management 15
152271 Sport Entertainment Management 15
152336 Leadership Practice 15
152350 Strategic Management and Governance 15
178239 Sport Economics 15
219101 Media Skills 15
219230 Sport Communication 15
234131 Introduction to Sport Organisations and Development 15
234135 Sociology of Sport and Exercise 15
234331 Sport and Physical Activity in the Social Context 15
234338 Sport and Exercise Practicum 30

Planning your programme

Planning overview

If you study full-time, in your first year, you’ll take eight 15-credit courses, making a total of 120 credits.

If you wish to study over two semesters, you should aim for 60 credits per semester. You may be able to take some courses at summer school. Make sure you include courses that are prerequisites for the next level of courses you wish to study.

Fees and scholarships

Fees and finance

Fees, student loans and free fees scheme

Your tuition fees may be different depending on the courses you choose. Your exact fees will show once you have chosen your courses.

There will also be some compulsory non-tuition fees and for some courses, there may also be charges for things such as study resources, software, trips and contact workshops.

Already know which courses you're going to choose?

You can view fees for the courses that make up your qualification on the course details pages.

Student loans (StudyLink) and Fees Free scheme

You may be eligible for a student loan to help towards paying your fees.

The New Zealand Government offers fees-free tertiary study for eligible domestic students. Find out more about the scheme and your eligibility on the Fees Free website. To use the site's eligibility checking tool, you will need your National Student Number.

Current and returning Massey students can find their National Student Number in the student portal.

A good fit if you:

  • are passionate about sport and would like to share that with others
  • have great organisational skills
  • would like to combine business management skills with your interest in sport.

Meet our students

Accreditations and rankings

Association to Advance Collegiate Schools of Business (AACSB)

Massey Business School is rated in the top 5% of global business colleges by AACSB International.

QS Ranking - Business and Management

Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 300 universities for business and management.

Key information for students

Compare qualifications and academic information across different New Zealand institutions.


Review this important information before you apply for this programme. This gives you full details of the rules and regulations about what you need to study and what you must achieve in order to graduate with this qualification. That includes structure, courses and requirements. These regulations should be read in conjunction with all other Statutes and Regulations of the University including the below.

Undergraduate programmes

General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates.

Regulations for this programme

Applying and enrolling

Applying for the programme

Check you are ready

If you are ready to apply, have a look at our application checklist. It will help you get prepared with what you need. Please also check the entry requirements carefully before you apply.

Choose your programme and click on Apply now

You will apply for the programme using the Apply now button on this page. You’ll also choose your specialisation (major, subject or endorsement) if applicable.

Some programmes have additional requirements such as the submission of a portfolio or CV. Click on Apply now and you will be able to submit those documents as part of the application process.

Receive and accept an Admission Offer of Place

You will receive an Admission Offer of Place when you have been accepted into the programme. You need to accept this before you can enrol in your courses. International students also need to pay their fees at this point.

Enrolling in courses

You’ll then get access to your own student homepage (also known as the student portal). This is where you can enrol in courses. Any updates on your application or enrolments will also be on your student homepage. Make sure you check this regularly.

When you choose courses, ensure you check for any requirements that apply including:

  • prerequisites (courses you have to do before the one you are enrolling in)
  • corequisites (courses you have to do at the same time as the one you are enrolling in)
  • restrictions (courses that you cannot enrol in if you are completing or have completed another identified similar course)
  • location – for instance some distance-based courses still have an on-campus element, so double check that the way the course is taught is suitable for your situation.

Each of our courses has its own webpage where you can find this information. You can use our course search to find course pages.

More information on courses is in the ‘Courses for this programme’ section on this page.

You can find information on application due dates and semester dates on the key dates page.

We look forward to welcoming you to Massey!

If you have any questions, contact us through the Enquire button on this page.

What are courses and credits?

What are courses and credits?

Each Massey programme is made up of courses (in some tertiary institutions they are called ‘papers’).

You will have some compulsory courses and some you can choose from.

Each course is worth a certain amount of credits (often 15 credits, but this does vary). You must gain a set number of credits to be able to graduate from this programme.

There may also be some rules about which courses you need to pass to progress to the next year, or stage, of your study (known as progression). There are also courses you must pass to graduate with a specialisation.

  • See the ‘Courses for this programme’ section for the list of courses.
  • Courses search

Understanding course numbers

The first three digits of our course numbers show you which subject the course is about.

The second three digits show you the level and course ID number. For instance:

  • sub-degree courses are '0' (i.e. xxx.0xx)
  • undergraduate study begins at 100-level, (i.e. xxx.1xx)
  • as you progress through 200- and 300-level courses this number changes to 2 and 3 respectively. The higher the number that starts the second three digits, the higher the level of study.
1 6 2 . 3   0 1
Subject area   Level   Course ID number

About electives

Electives are courses that are not compulsory. Certain guidelines are usually provided on courses you may take. Elective courses contribute to the programme, but not to your major or specialisation.

Workload and time management

Use this tool to help determine how much time you will need each week to complete your studies.

Estimate workload

Returning students

For returning students, there may be changes to the majors and minors available and the courses you need to take. Go to the section called ‘Transitional Provisions’ in the Regulations to find out more.

In some cases the programme or specialisation you enrolled in may no longer be taking new enrolments, so may not appear on these web pages. To find information on the regulations for these programmes go to the Massey University Calendar.

Please contact us through the Enquire button on this page if you have any questions.

Scholarships and awards

Scholarships related to this programme

There are a number of scholarships available for new and current students. They could relate to your situation, achievement or interest.

Find and apply for scholarships